WELLNESS EVENTS TREND

Wellness is the word on everyone’s lips right now. From holistic treatments and wellbeing hacks to tailored training programmes and personalised nutrition, we are obsessed with health and fitness trends. So, what are the benefits and impact of integrating wellness into events? And how do we do it?

Megan Anstee, Co-Founder & Director, The Intrepid Collective

Our Co-Founder & Director, Megan Anstee, shares her insights.

"When it comes to wellness, I love a trend. Every morning I drink my electrolytes, slather my face with hyaluronic acid and hop on my peloton. I always go for my 15-minute (at least) walk at lunch time, I’m obsessive about getting in 10,000 steps, I write in my gratitude journal and keep track of my macros (ok, sometimes I forget but I try).

I’m also excited to trying new experiences. From longevity to functional fitness, personalised nutrition to athletic travel, these are the wellness trends to explore right now.

Of course, I’m not the only one. According to latest research, the global wellness market is now valued at $1.8 trillion with 73% of UK consumers considering wellness a top or important priority in their everyday lives. This means, there is a captive market for wellness experiences and they can play an important part in your overall event strategy and marketing.

Here are some of the key advantages of integrating wellness into your events:

⚡Improve Physical Health

Exercise, movement and nutrition education - many wellness events include activities like yoga, fitness classes or talks or workshops on healthy eating. People are always on the look-out for top tips to improve their overall health.

⚡Boost Mental Health

Wellness events, especially those focused on mindfulness, meditation, and relaxation techniques, can significantly reduce stress levels and promote mental clarity. Participants will leave in a more balanced mindset and continue to have a positive connection with the location.

⚡Brand Partnerships

Wellness brands are always on the lookout for exciting new ways to promote their products or services. One of the most effective ways is for people to have first-hand experience of that brand. So, whether it’s providing content or giveaways, wellness events are always a great opportunity to partner with brands to enhance the experience and amplify your voice.

⚡ Networking & Community

Wellness events provide a great opportunity to meet like-minded individuals, whether attending a fitness class or a mental health seminar. Building relationships in these settings can connect people more to each other and their surroundings.

⚡ Soothing Settings

Think all the foliage, beautiful lighting and soothing sounds. Wellness events provide the perfect opportunity to enhance your location, creating spaces that people want to spend time in.

⚡Self-Care and Reflection

Many wellness events encourage participants to take time for self-reflection, which can help them evaluate their life balance and identify areas that need attention. This is crucial to maintaining a happy and satisfied community.

With widespread appeal, new trends to explore and the tangible benefit to community, it’s a must for any location and event programme.

Want to speak with us about how wellness experiences can amplify your events and help put you on the map? Email me megan@theintrepidcollective.com. I’m always keen for a chat…maybe over a matcha with oat milk."

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