HOW WE...
created a magical festive interactive installation within a central London station.
THE EVENT
We created The Festive Wish Tree. Located on the main concourse at Victoria Station, the Wish Tree was designed as a destination for members of the public to leave a wish for the festive season and beyond, bringing a sense of festive cheer to the area.
This 6-day, installation was designed to spread festive cheer, promote the work of local businesses and increase visibility for the work of Victoria BID (now London Heritage Quarter).
The installation saw 3,500 participants and over 8,000 talking interactions. The activity helped promote 24 local businesses, drive traffic to the website and social pages and connect to wider activity within the footprint.
SERVICES
End to end project management
Structure design and build
Onsite daily management
Health & Safety
Design
Supplier management
Logistics & operations
Business engagement
TESTIMONIAL
“The design and delivery of the activation was beyond what we expected and the engagement numbers were outstanding. A reliable, creative and cost-effective events agency.”
Photo/video credit: London Heritage Quarter & Mediamixer
