TikTok
How we launched TikTok’s first ever Food Festival
THE CHALLENGE
The content team at TikTok had partnered with BuzzFeed to produce their first ever TikTok #FoodFest LIVE, an online collaboration with some of the most prevalent chefs and influencers in the market. With several distinguished TikTok influencers lined up to deliver content, they needed an events agency to oversee and manage the project across all areas, including creative development, operations and stakeholder management in addition to delivering the LIVE virtual experience. From brief to delivery, we had four weeks to live date.
THE SOLUTION
We implemented a clear project management plan and started onboarding expert suppliers, including production team and food stylists, liaising with talent and event partners.
We coordinated all aspects of the production.
THE EXPERIENCE
TikTok #FoodFest LIVE was a celebration of all things food on TikTok, creating a “hub” in-app, accessible to all TikTok members.
The LIVE schedule featured five segments and collaborations. From TikTok star Bash the Entertainer, to Bake Off star Crystelle Pereira, finshing with culinary icon Ainsley Harriot all live streamed from BuzzFeed HQ.
THE IMPACT
The LIVE attracted new audiences to culinary content on TikTok and increased followers of those featured.
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7 TikTok food influencers
New TikTok sign-ups
SERVICES
Project Management • Venue liaison• Talent liaison• Production Scheduling • Partner Management
“We worked with The Intrepid Collective on TikTok’s Food Fest LIVE. They onboarded with the project quickly and efficiently, becoming a valued extension of the team. Their focus and dedication to the project was reflected in the seamless delivery. We couldn’t have done it without them!”
TikTok